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The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Design High-converting Websites With These Webflow Best Practices
Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.
![Pavle Lucic](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1066783%2Fretina_64x64_huge_18f6ea8f753d35a7b68be5f1e8461a88-ca08c6b37ce133208904743608cdc4d0.jpg)
Pavle Lucic
Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.
Design Dilemma: Balancing Aesthetics and Functionality
Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
![Merehan Elamrosy](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1076437%2Fretina_64x64_huge_11698168f5aeaf826ec6dfad4fc10f96-ccb3d4e13d0d0e191ad8164d8945ae5a.jpg)
Merehan Elamrosy
Merehan is a product designer who crafts functional and visually appealing user interfaces for education, management, health, transportation, SaaS, and e-commerce companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.
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How to Avoid 5 Types of Cognitive Bias in User Research
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.
![Rima Khachatryan](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1071971%2Fretina_64x64_huge_bebb089688e8f39813cc4a6f2342592a-a8c2916e2fd0671255710539d89c1aeb.jpg)
Rima Khachatryan
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
How Chatbot Features Can Elevate the E-commerce Search Experience
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.
![Khatia Gagnidze](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1049191%2Fretina_64x64_huge_dca545a4cc64edf64bfe4691a84485ec-b077a2d438110198956a9a4545ad4cae.jpg)
Khatia Gagnidze
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
Mastering Mobile Typography: Font Usage Tips and Best Practices
Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.
![Charles Matthew Atos](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1086178%2Fretina_64x64_huge_4030856b3e72f6ccfeb7a185205564e0-e2177e53bc8d4379f1ff336721eda05c.jpg)
Charles Matthew Atos
Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.
How Thinking Like a Designer Can Help Solve Complex Business Problems
Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.
![Fanni Csincsak](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1073131%2Fretina_64x64_huge_53a446e41fe3158c04f010dabc3eb6c8-08fec20e426bb1a136bf724758511ba0.png)
Fanni Csincsak
Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.
6 Ways to Make Authentication Systems More User-friendly
Boost customer satisfaction and loyalty by designing a safe, consistent, and user-friendly authentication system.
![Mayank Sharma](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1059744%2Fretina_64x64_huge_ed21a8659df94b3f491dcab8c9d4e307-f32be9ef66da9e2efc1a42fe76e326a8.jpg)
Mayank Sharma
Mayank is a product designer specializing in fintech and building Web3 apps and platforms. He applies his extensive knowledge of UI/UX design to blockchain, cryptocurrency, and financial exchanges.
Most-read Articles
![Bree Chapin](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F945214%2Fretina_64x64_large_dd58b1762d4577288c65123043341c0d-2824ad8f76e4e1d7eecb5dc2f91937fb.jpg)
Customer Journey Maps: What They Are and How to Build One
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