Design High-converting Websites With These Webflow Best Practices
Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.
![Pavle Lucic](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1066783%2Fretina_64x64_huge_18f6ea8f753d35a7b68be5f1e8461a88-ca08c6b37ce133208904743608cdc4d0.jpg)
Pavle Lucic
Voice of the Customer: How to Leverage User Insights for Better UX
Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.
![Atishay Goyal](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1060415%2Fretina_64x64_huge_b9bc7cf35224655e28e660723e77ee91-2f5c073232c0d5972585d98e92eec6d0.jpg)
Atishay Goyal
Pragmatic Pixel Perfection: A Manifesto for Balancing Design Quality and Speed
Product teams face a dilemma: Achieving pixel-perfect design requires significant time and resources, but rushing to launch can result in mediocre products. This UI guide explains how to design excellent products while balancing quality and speed.
![Damir Kotorić](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1076565%2Fretina_64x64_huge_42eba45d7cb1dee5af0be9afad23de18-ec01ebac09cf573488446a7242dc1b93.jpg)
Damir Kotorić
You Be You: Creating Content for the Gen Z Design Aesthetic
Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.
![Jorge Gonzalez Miksi](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1001182%2Fretina_64x64_huge_4ce22848ba66cef3b778066d1fd6fa43-e980d828bd19101694aa8624805dbfdb.jpg)
Jorge Gonzalez Miksi
Paving the Path to Purchase: E-commerce UX Best Practices
Mobile e-commerce may be the future, but desktop sites are digital gold mines. To engage shoppers, boost product value, and unlock more revenue, designers must master these e-commerce UX best practices.
![Micah Bowers](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F765113%2Fretina_64x64_huge_79e9535209bb3af589579f019876c9b7-525f8ae7e17c9623d439bd907734f1f5.jpg)
Micah Bowers
Webflow Advantages for No-code Web Design: A Case Study
A new generation of no-code web design tools promises to free designers from the tedium of traditional web development. We explore how to use Webflow to design and launch a startup company website.
![Mayank Sharma](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1059744%2Fretina_64x64_huge_ed21a8659df94b3f491dcab8c9d4e307-f32be9ef66da9e2efc1a42fe76e326a8.jpg)
Mayank Sharma
Give Them Incentive: How to Leverage a Loyalty Program Design Framework
In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.
![Astha Agarwal](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F945089%2Fretina_64x64_huge_7a6e3e944e2c44208d1d693f58542492-2ef63525dcada8a79014893e590d9680.png)
Astha Agarwal
Solutions, Not Art – The True Business Value of Design
Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.
![Andres Esquivel](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1073154%2Fretina_64x64_huge_88f82396f91108640e15a6894c3dfdcf-f13eae479767643598b8565cdc1718a8.jpg)
Andres Esquivel
Consistency Is Key: How to Build a Figma Design System
Figma has advanced features that are tailored to meet expectations for consistency during the design process. This tutorial outlines how a Figma component library can work well within a design system.
![Jason Gilmour](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2Fprofile%2Fpicture_file%2Fpicture%2F1073098%2Fretina_64x64_huge_c4ce00c21afed7231c74cac9c5274d91-b3cf18c5455423df3649245c7007be06.jpg)
Jason Gilmour
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