Savannah Enright

A large pharmaceutical company was looking to reimagine its onboarding experience to delight new hires while embodying the organization's core values and supporting its transformation objectives. We set out to create a consistent experience across the organization globally, discovering and articulating the value of the initiative to effectively guide investment.

The project aimed to improve the digital experience of a global B2B manufacturer and its partners, while addressing communication silos and operational inefficiencies negatively affecting its competitiveness. The project involved identifying similarities and differences in business models and operational practices across geographies and designing a digitally enabled future experience for the manufacturer and its partners. The goal was to improve speed, responsiveness, and overall ease of doing business to build loyalty and position the OEM as a preferred and trusted partner.

The complete case study, including process documentation, is available at the project URL.

Macy's spent decades making itself synonymous with Christmas and establishing itself as the preferred destination for holiday shopping. However, rapidly changing consumer habits and evolving expectations are putting increasing pressure on all retail companies and established brands to deliver exceptional online and in-store experiences.

Our challenge was to keep the tradition of Macy's and Christmas alive while meeting the desires of consumers' rapidly changing habits.

We translated one of the most cherished holiday traditions—letters to Santa—and modernized it for the 21st century. Working with experts ranging from industrial designers to child psychologists, we prototyped and developed a fun and engaging app and an accompanying stylus to make the process as magical as possible.

The complete case study, including process documentation, is available at the project URL.

The project aimed to help Chrysler establish itself as a significant player in the eco-friendly vehicle market by repositioning their existing GEM line through a redesign and creating a new brand called Peapod.

The team developed a multi-phased strategy that allowed Peapod to reach consumers quickly, test the market for fit, and focus on increasing the number of models and improving the technology through strategic partnerships. The project involved identifying a new target market of urban dwellers, building a brand, transforming the GEM line into the Peapod brand, and being one of the first to integrate iPhone technology into the dashboard and car management experience.

The project delivered a full-scale working prototype, a full line of concept models for the entire phase 1, production-ready specifications for the minimum viable product (MVP), and a working prototype of iPhone integration and app.

The project received press coverage from various publications, including HuffPost, Newsweek, and Wired.