Savannah Enright, Product Manager in New York, NY, United States
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Savannah Enright

Verified Expert  in Product Management

Product Manager

Location
New York, NY, United States
Toptal Member Since
March 23, 2020

Savannah is a seasoned professional who operates at the intersection of innovation, technology, and design. She helps executive leaders and teams within Fortune 500 organizations define their future experiences and meet consumer expectations by creating innovative products and services.

Project Highlights

Valuing Employee Experience
Led research, business design, and account management with key stakeholders. Also gained the client's trust, allowing us to get specific financials, which were ultimately used to create project value and investment guides.
Reimagining the Future: Global B2B Partner Experience
Led the business strategy and market landscape analysis—breaking down the various internal operations and consumer expectations globally through the various lens of key partners in the supply chain, including end-user, wholesale, and OEM.
Turning Holiday Traditions Digital: Macy's Wish Writer
Led the project management and design strategy for Macy's account—orchestrating various cross-functional teams and prioritizing the design and technical needs throughout the project. This resulted in 2.7 million letters sent through the app.

Expertise

Work Experience

Independent Consultant

2018 - PRESENT
Self-employed
  • Enhanced and developed the client-side research, design, and technology teams' capabilities in experience strategy through targeted support and training.
  • Skilled at guiding clients through transformative CX projects that championed human-centered design principles and consumer-centricity.
  • Innovated HR onboarding experiences using CX principles, resulting in enhanced employee engagement and streamlined processes for stakeholder buy-in.
  • Led comprehensive user research programs, translating insights into actionable CX improvements that address user needs and business goals.
  • Collaborated with clients at various business and product development stages to help define, design, and prioritize user needs and commercial interests while considering markets, timing, financial, and technology constraints.
  • Helped HR improve the onboarding experience after a transformation that left them struggling. Key deliverables allowed our stakeholders to present the problem/solution and advocate for funds from the C-suite in qualitative and quantitative measures.
  • Researched consumer adaptability and openness to advanced technology. The research results fed almost every department in the organization as they progressed through development into a product launch.
  • Strategized and conceptualized the use of AI and ML for infield workers to support maximal utilization and safety.
  • Independently supported design and technology consulting firms and clients in building their internal design strategy capabilities.

Senior Business Designer

2017 - 2018
Fjord (Accenture)
  • Fused business strategy with human-centered design, enabling global brands to transform their products and complex interactions into seamless customer experiences.
  • Crafted compelling future visions for clients, anchored in both consumer desirability and business feasibility, to inspire and unite stakeholder efforts.
  • Directed the research and insights phases, guaranteeing that the final outputs and solutions were rooted in verified facts and evidence.
  • Facilitated client collaborations to translate CX concepts into strategic roadmaps, establishing clear KPIs and KEIs for ongoing evaluation.
  • Created and led project-specific research based on deliverable needs while utilizing best practices and various methods, including primary and secondary sources and qualitative and quantitative data.
  • Shepherded new key clients through the design process, quickly earning trust and gaining the organization's confidence, resulting in expanded opportunities for Fjord and Accenture.
  • Presented at the 2018 SXSW conference and created post-event content that expanded Fjord's thought leadership. My topic was "Embrace Being Irrationally Annoyed."
  • Developed and led the external Design Ambassador Program to increase participation with the local design community and produce thought leadership—which served as a case study and catalyst for the global marketing team.
  • Innovated HR onboarding experiences using CX principles, resulting in enhanced employee engagement and streamlined processes for stakeholder buy-in.

Senior Project Manager | Design Strategist

2010 - 2016
J. Walter Thompson
  • Led multimillion-dollar projects through the entire development cycle from scope to delivery for the most prestigious clients while contributing as a creative service manager and design strategist.
  • Developed an award-winning children's game (app), an accompanying toy stylus, and a film that integrates CX strategies to align with Macy's broader business and brand experience goals.
  • Led a multidisciplinary team that utilized best practices in research, user testing, prototyping, and branding.
  • Conducted a strategic audit of consumer experience (CX), social media presence, informing RFPs and campaign development—aligning the brand's communications across touchpoints.
  • Managed projects through the creative process, ensuring focus on value-added activities and adherence to the SOW, and provided an escalation point for teams.
  • Maximized project success by developing SOWs that included project (re)framing, defining deliverables, brief development, staff plans, and financials.
  • Fulfilled additional responsibilities, including regularly leading global and North American C-suite creative projects in collaboration with the design team.

Consultant

2008 - 2010
The Luckman Fine Arts Complex
  • Consulted and collaborated with Luckman's new marketing director to strategically course-correct years of unfocused management, leading to a decline in trust contributions, its primary revenue source.
  • Conducted market analysis, consumer research, brand audit, and business assessment unveiling the need to shift the business model and rebrand.
  • Developed and executed the new strategy—based on addressing the industry's changing landscape while recognizing the local demographic shifts that had taken place over the previous decade.
  • Contributed to work that doubled the new audience attendance; ticket purchases increased 254% in the first year, and year-over-year growth was experienced.
  • Ensured that brand awareness increased dramatically due to the heightened profile; currently, additional revenue streams comprise more than 60% of total earnings.
  • Revitalized the brand and audience strategy from a CX standpoint, conducting market and consumer research to inform a customer-centric rebranding.

Design Strategist | Project Manager

2008 - 2009
Arnell
  • Served as a member of the Innovation Lab, a select group of multi-disciplined designers focused on groundbreaking design strategy, product development, and branding.
  • Worked closely with the C-suite and project lead in developing and launching a new electric car and its brand, Peapod by Chrysler. Developed external technology partnerships that enabled project completion in a record-breaking 11 months.
  • Assisted in designing the launch strategy for Peapod Mobility, ultimately launching the Peapod on Earth Day, when it was featured on CNN and the Today Show.
  • Developed conceptual and brand-driven strategies for aspirational brands seeking to deliver consumer experiences that deliver on the brand's promise.

Valuing Employee Experience

https://www.savannahenright.com/employeeexperience

Led research, business design, and account management with key stakeholders. Also gained the client's trust, allowing us to get specific financials, which were ultimately used to create project value and investment guides.

A large pharmaceutical company was looking to reimagine its onboarding experience to delight new hires while embodying the organization's core values and supporting its transformation objectives. We set out to create a consistent experience across the organization globally, discovering and articulating the value of the initiative to effectively guide investment.

Reimagining the Future: Global B2B Partner Experience

https://www.savannahenright.com/reimagine-the-future

Led the business strategy and market landscape analysis—breaking down the various internal operations and consumer expectations globally through the various lens of key partners in the supply chain, including end-user, wholesale, and OEM.

The project aimed to improve the digital experience of a global B2B manufacturer and its partners, while addressing communication silos and operational inefficiencies negatively affecting its competitiveness. The project involved identifying similarities and differences in business models and operational practices across geographies and designing a digitally enabled future experience for the manufacturer and its partners. The goal was to improve speed, responsiveness, and overall ease of doing business to build loyalty and position the OEM as a preferred and trusted partner.

The complete case study, including process documentation, is available at the project URL.

Turning Holiday Traditions Digital: Macy's Wish Writer

https://www.savannahenright.com/macys-the-wish-writer

Led the project management and design strategy for Macy's account—orchestrating various cross-functional teams and prioritizing the design and technical needs throughout the project. This resulted in 2.7 million letters sent through the app.

Macy's spent decades making itself synonymous with Christmas and establishing itself as the preferred destination for holiday shopping. However, rapidly changing consumer habits and evolving expectations are putting increasing pressure on all retail companies and established brands to deliver exceptional online and in-store experiences.

Our challenge was to keep the tradition of Macy's and Christmas alive while meeting the desires of consumers' rapidly changing habits.

We translated one of the most cherished holiday traditions—letters to Santa—and modernized it for the 21st century. Working with experts ranging from industrial designers to child psychologists, we prototyped and developed a fun and engaging app and an accompanying stylus to make the process as magical as possible.

The complete case study, including process documentation, is available at the project URL.

Peapod by Chrysler

https://www.savannahenright.com/peapod

Supported the Innovation Lab team in developing a multi-phased approach allowing Peapod to reach consumers in record time while testing the market for fit. Subsequent phases focused on adding models, improved technology, and strategic partnerships.

The project aimed to help Chrysler establish itself as a significant player in the eco-friendly vehicle market by repositioning their existing GEM line through a redesign and creating a new brand called Peapod.

The team developed a multi-phased strategy that allowed Peapod to reach consumers quickly, test the market for fit, and focus on increasing the number of models and improving the technology through strategic partnerships. The project involved identifying a new target market of urban dwellers, building a brand, transforming the GEM line into the Peapod brand, and being one of the first to integrate iPhone technology into the dashboard and car management experience.

The project delivered a full-scale working prototype, a full line of concept models for the entire phase 1, production-ready specifications for the minimum viable product (MVP), and a working prototype of iPhone integration and app.

The project received press coverage from various publications, including HuffPost, Newsweek, and Wired.
2010 - 2013

Master’s Degree in Business Administration (MBA)

Baruch Zicklin School of Business - New York, NY, USA

2003 - 2007

Bachelor of Business Administration Degree in Design and Management: Product Development and Communication Design

Parsons School of Design - New York, NY, USA

2005 - 2006

Coursework Toward a Bachelor's Degree in Research Methods and Management (Research Year)

Association Franco-Américaine de Design - Paris, France

DECEMBER 2017 - PRESENT

YouTube Certified

YouTube

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