Publication
For Your Health: 5 Tips and Strategies for Wellness Branding
https://www.toptal.com/designers/brand/wellness-branding
Pilar is available for hire
Hire PilarPilar Rios Niño
Verified Expert in Design
Designer
Location
Grenoble, France
Toptal Member Since
December 17, 2021
Pilar has been working as a designer since 2012. She has experience working with companies to improve the visual communication of their brands and strengthen relationships with their clients. She specializes in UI/UX design, digital illustration, and brand strategy. Pilar loves to apply creativity to any format in a meaningful way. Her industry experience is backed by a postgraduate degree in UI/UX design, a bachelor's degree in advertising and public relations, and another in fine arts.
Portfolio
Work Experience
UI/UX Designer | Illustrator | Brand Strategist
2019 - PRESENT
Self-employed
- Managed digital projects from concept to final handoff.
- Presented new designs to client marketing teams, business stakeholders, and executive leadership.
- Collaborated with copywriters, project managers, and tech teams on brainstorming and project planning.
- Audited existing services and provided design solutions to user needs and business challenges through user research, information architecture, prototyping, visual design, and interaction design.
- Defined primary business goals through strategic consulting sessions with clients.
- Developed graphic assets and identities aligned with the client's brands' core values.
- Designed and developed online stores, corporate websites, membership sites, and an online school.
- Created strategic and personalized illustrations and icons for business websites.
- Created digital and traditional illustrations for a book, Christmas cards, and social media design.
Technologies: Adobe Illustrator, Adobe Photoshop, UX Design, UI Design, Prototyping, Art Direction, Interaction Design (IxD), Benchmarking, Figma, Sketch, InVision, HTML, WordPress, Adobe After Effects, Branding, Visual Design, Project Management, Web Design, WordPress Design, Wireframing, Procreate, Design Thinking, User-centered Design (UCD), Responsive Web Design (RWD), Personas, Journey Mapping, High-fidelity Prototypes, User Flows, Business Strategy, Illustration, Logo Animation, Graphic Design, WordPress Themes, Web UI, Landing Page Design, Adobe Creative Suite, Creative Direction, Digital Illustration, User Personas, MVP Design, Brand Design, Mobile UI, Mockups, High-fidelity Mockups, Infographics, WooCommerce, 2D Graphics, Website Redesign, eCommerce UI, Content Management Systems (CMS), Brand Guidelines, Logotype, Web UX Design, Logo Design, Design Systems, Iconography, Illustrator CC, Line Icons, Social Networks, Fashion, Visual Identity, Information Architecture (IA), Hand-drawn Illustrations, Data Visualization, UX Wireframes, UX Audits, Brand Strategy, Higher Education, Vector Illustration, Typography, Brand Identity, Character Design, Responsive UI, Postcard Design, Visual Merchandising
UI/UX Designer | Visual Designer
2018 - 2019
Novva marketing
- Managed client relationships and projects while working hand in hand with the agency's CEO.
- Collaborated with the marketing team to ensure consistency of messages and graphics.
- Presented projects to clients and communicated with them.
- Coordinated tasks and external agents working on projects, including programmers, copywriters, and other specialists.
- Worked on every step of the design cycle, including user research, concept mapping, low-fidelity wireframing, low- and high-quality prototypes, and user testing.
- Created user-centered designs after understanding user needs, business requirements, the voice of the customer, user navigability, customer feedback, and usability analyses.
- Designed and developed online stores, corporate websites, and landing pages.
- Developed visual branding designs for companies in different markets.
Technologies: WordPress, HTML, CSS, WooCommerce, Web Design, Art Direction, Sketch, Adobe Illustrator, Adobe Photoshop, UX Design, UI Design, Branding, Visual Design, Benchmarking, Wireframing, Prototyping, Responsive Web Design (RWD), Design Thinking, Graphic Design, WordPress Design, WordPress Themes, Web UI, Brochure Design, Adobe Creative Suite, Landing Page Design, Landing Pages, Creative Direction, Brand Design, Marketing Design, Marketing, MVP Design, Infographics, Presentation Design, 2D Graphics, Website Redesign, Content Management Systems (CMS), Brand Guidelines, Logotype, Design Leadership, Web UX Design, Logo Design, Design Systems, Line Icons, Illustrator CC, Iconography, Social Networks, Visual Identity, Information Architecture (IA), UX Wireframes, UX Audits, Brand Identity, Typography, Responsive UI
Visual Designer | Graphic and Web Designer
2016 - 2017
Redline
- Managed clients and projects in collaboration with other project managers in the agency.
- Led teams and coordinated tasks with web developers and interns.
- Created offline and online visual identities for companies in different markets.
- Designed and developed corporate websites and landing pages.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Art Direction, WordPress, Editorial Design, Branding, CSS, HTML, Visual Design, UI Design, Responsive Web Design (RWD), Graphic Design, WordPress Design, WordPress Themes, Brochure Design, Landing Page Design, Adobe Creative Suite, Marketing Design, Landing Pages, Creative Direction, Brand Design, Marketing, Website Redesign, 2D Graphics, Content Management Systems (CMS), Logotype, Logo Design, Information Architecture (IA), Print, Print Design, Magazines, Typography, Brand Identity, Responsive UI, Postcard Design, Visual Merchandising
Graphic Designer | Marketing Specialist
2015 - 2016
Tremorfa
- Assisted in managing projects and coordinated tasks in collaboration with a project manager.
- Coordinated agents involved in projects, such as printers, website hosts, and internal departments.
- Designed and developed visual branding for different companies that belonged to the group.
- Developed and designed corporate websites for the main company, hotel, and spa.
- Created custom icons for website services and editorial design for a corporate magazine.
- Designed corporate materials to create a coherent and consistent visual image.
Technologies: Web Design, Art Direction, Editorial Design, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Icon Design, Branding, WordPress, CSS, HTML, Visual Design, Project Management, Graphic Design, WordPress Design, WordPress Themes, Marketing Design, Email Design, Brochure Design, Adobe Creative Suite, Creative Direction, Brand Design, Marketing, Responsive Web Design (RWD), Website Redesign, 2D Graphics, Logotype, Design Leadership, Logo Design, B2B, B2C, Print, Print Design, Magazines, Postcard Design, Visual Merchandising
Other Experience
Education
2018 - 2018
Postgraduate Degree in Design of Network Applications and Interactive Services
Elisava, Barcelona School of Design and Engineering - Barcelona, Spain
2007 - 2012
Bachelor's Degree in Advertising and Public Relations
Universidad Europea - Madrid, Spain
2007 - 2012
Bachelor's Degree in Fine Arts
Universidad Europea - Madrid, Spain
Certifications
DECEMBER 2020 - PRESENT
I Am a Personal Brander
Brandea School
Experience
Tools
Collaboration That Works
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