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Pilar Rios Niño
Verified Expert in Design
Designer
Pilar has been working as a designer since 2012. She has experience working with companies to improve the visual communication of their brands and strengthen relationships with their clients. She specializes in UI/UX design, digital illustration, and brand strategy. Pilar loves to apply creativity to any format in a meaningful way. Her industry experience is backed by a postgraduate degree in UI/UX design, a bachelor's degree in advertising and public relations, and another in fine arts.
Portfolio
Work Experience
UI/UX Designer | Illustrator | Brand Strategist
Self-employed
- Managed digital projects from concept to final handoff.
- Presented new designs to client marketing teams, business stakeholders, and executive leadership.
- Collaborated with copywriters, project managers, and tech teams on brainstorming and project planning.
- Audited existing services and provided design solutions to user needs and business challenges through user research, information architecture, prototyping, visual design, and interaction design.
- Defined primary business goals through strategic consulting sessions with clients.
- Developed graphic assets and identities aligned with the client's brands' core values.
- Designed and developed online stores, corporate websites, membership sites, and an online school.
- Created strategic and personalized illustrations and icons for business websites.
- Created digital and traditional illustrations for a book, Christmas cards, and social media design.
UI/UX Designer | Visual Designer
Novva marketing
- Managed client relationships and projects while working hand in hand with the agency's CEO.
- Collaborated with the marketing team to ensure consistency of messages and graphics.
- Presented projects to clients and communicated with them.
- Coordinated tasks and external agents working on projects, including programmers, copywriters, and other specialists.
- Worked on every step of the design cycle, including user research, concept mapping, low-fidelity wireframing, low- and high-quality prototypes, and user testing.
- Created user-centered designs after understanding user needs, business requirements, the voice of the customer, user navigability, customer feedback, and usability analyses.
- Designed and developed online stores, corporate websites, and landing pages.
- Developed visual branding designs for companies in different markets.
Visual Designer | Graphic and Web Designer
Redline
- Managed clients and projects in collaboration with other project managers in the agency.
- Led teams and coordinated tasks with web developers and interns.
- Created offline and online visual identities for companies in different markets.
- Designed and developed corporate websites and landing pages.
Graphic Designer | Marketing Specialist
Tremorfa
- Assisted in managing projects and coordinated tasks in collaboration with a project manager.
- Coordinated agents involved in projects, such as printers, website hosts, and internal departments.
- Designed and developed visual branding for different companies that belonged to the group.
- Developed and designed corporate websites for the main company, hotel, and spa.
- Created custom icons for website services and editorial design for a corporate magazine.
- Designed corporate materials to create a coherent and consistent visual image.
Other Experience
Education
Postgraduate Degree in Design of Network Applications and Interactive Services
Elisava, Barcelona School of Design and Engineering - Barcelona, Spain
Bachelor's Degree in Advertising and Public Relations
Universidad Europea - Madrid, Spain
Bachelor's Degree in Fine Arts
Universidad Europea - Madrid, Spain
Certifications
I Am a Personal Brander
Brandea School
Experience
Tools
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